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Director Communications Malik L. Boyd
Malik Boyd brings nearly three decades of experience to the Department of Environmental Protection as a branding, marketing and communications executive, television producer and host, civic leader, and entrepreneur. Most recently, Malik served as the director of communications for the City of Philadelphia's Register of Wills (ROW). In that position, Malik created the Plan, Prepare, Protect Tour to educate the city residents on wills, probates, and generational wealth. The tour established a constituent engagement model that resulted in thousands of city residents receiving resources to protect their generational wealth. He led crisis communications and hired the first social media director for the ROW, implementing a social media strategy while rebranding all platforms. Malik also served as the director of publicity and social influence for the world-famous Harlem Globetrotters. He led U.S. media relations and partnership development with national nonprofit organizations, ambassadors and elected officials for the legendary exhibition basketball team, including public relations during the team's Spread Game Tour, in which the Globetrotters saw over 400 activations in 144 cities. Malik is the architect of the organization's Ambassador of Goodwill Award, introduced in 2021 to recognize outstanding community leaders. He also created the Globetrotter's first-ever Historically Black Colleges and Universities partnership with Savannah State University to forge pathways to higher education. As Managing Partner of Premiere Brand, a full-service branding, marketing, strategy and communications firm based in Philadelphia, Malik brought creative and strategic communications expertise to a broad roster of public and private clients. He oversaw field marketing, product launches, brand strategy, web and program design, and political campaigns. |